Haywards Heath / Salary: £40,000 - £48,000 / Department: Marketing / Hours: Monday - Friday 0900 - 1700
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Managing the groups websites including ongoing site optimisation using a combination of personalisation, A/B & MVT testing methodologies to deliver the target customer experience and achieve NPS targets. You will formulate a plan to drive increasing online activity and evidence through improved customer experience metrics. Staying up to date with market trends you will identify key technologies to support the delivery of the ecommerce plan and to ensure we maximise ROI opportunities.
You will fully understand end to end customer journeys providing robust analytics data to support and, liaise with technology partners to ensure full coverage of sensitive areas of weakness. Defining and owning web analytics and establish best practice digital tracking and insights.
Responsible for reviewing outcomes of marketing initiatives, report on them and incorporate the knowledge into future marketing activity and annual plan development, leading the ecommerce projects, and working closely with IT to define digital change/business cases, prioritisation and timescales, also with the customer insights team to continually track digital best practice, competitor activity and market trends.
What we're looking for:
The right person for this role will have proven online experience demonstrating improvement in customer journey. An In depth understanding of web analytics software, marketing and technology and solid experience in use of Adobe, Google Analytics and A/B testing software.
With the ability to think creatively and turn ideas into reality, you will react instantly to any customer journey issues that surface and consider ideas to resolve.
In depth knowledge and understanding of ecommerce principles and practices, FCA (including TCF) and ASA guidelines to financial promotions. You will understand the importance of web design, development, web usability and accessibility
A confident and engaging communicator, the right candidate will take initiative to make decisions and will strive to deliver performance targets and drive business improvements to contribute to the success of the business. Ambitious and results orientated with a ‘can do’ attitude, whilst adapting quickly to change.
You will motivate employees in a high pressurised environment, whilst focusing on the customer experience both online and offline
Experience in the financial services industry strongly desired.
If this sounds like you – please click here now for the full job profile and apply!
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